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Wandering minds want to know…


Today, I’m going to answer the single question I get asked when people find out I work with EXIT Realty. How did you come up with the name of “EXIT Realty”? First of all, I have to admit that I didn’t come up with the name. All of the genius behind this name belongs to Steve Morris, founder and CEO of EXIT Realty.

What’s in a name you say? Well, let’s just ask Judas Iscariot or Jezebel. You don’t see many parents choosing these names do you? A name can produce an array of emotions – both good and bad. So, what does the word “EXIT” bring to mind ~ safe passage! And you see it everywhere! Along highways, EXIT 32, Airport next EXIT, McDonald’s even puts our name on their signs ~ McDonald’s next EXIT. All these signs give you peace of mind in helping you arrive at your destination.

Just think about it for a minute. Flight attendants point out EXITs before you ever begin flight. You can’t go into a commercial building without seeing an EXIT sign. Even our competitors are required by law to have our name posted in their building! Statisticians can’t even tell us how many EXIT signs there are in the country; however, we estimate there are over 1 Trillion EXIT signs in North America.

Now that you are beginning to see the big picture and the immeasurable value in our name, try NOT to notice the EXIT signs!